After first making a splash in the 1970s and then fading in popularity over the ensuing decades, zero-based budgeting (ZBB) is making a comeback. At its best, ZBB brings remarkable spending visibility, helps achieve relentless cost discipline, encourages managers to reallocate resources in an agile fashion, and unleashes a culture of continuous improvement. Those benefits apply to organizations in all stages of the corporate cycle, from mature (and often profitable) companies still budgeting under 'same old, same old' methodologies to more nimble, post transformation firms trying not to slide back to their former 'business as usual.'
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