The key to identifying and harnessing the revenue in your current customer base lies in bridging the gaps in the customer lifecycle and expanding your cross-organizational team's visibility into a complete and actionable view of the customer information.\r
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Complex, highly negotiated, long-standing, frequently changing-these are the contracts from your most valuable customer relationships, and this complexity often creates havoc for the people who regularly engage with your customers throughout the customer lifecycle, whether in the sales \r
process, in service delivery, or in back-office operations.
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