It's 25 years since big corporations started to automate and streamline internal data flows and communications. Given the impact that these changes had, it doesn't take a brilliant mind to recognize the scale of cost and inefficiency associated with today's semi-automated external communications and the virtual absence of automatically shared data. Essentially, the success of an organization such as Amazon is in large part because it has automated commerce, stripping out cost and simplifying the customer and supplier experience.
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