Negotiators often lack the power to change key terms, leading to many deals being essentially one-sided.
Studies show that up to 57% of negotiations are non-negotiations, where one party dictates the terms. This can put the other party at a disadvantage and lead to unfair deals.1
In today's competitive business landscape, negotiation skills are more crucial than ever. Whether you're closing a major deal, securing a strategic partnership, or resolving a complex conflict, the ability to effectively negotiate is essential to achieving your goals and driving organizational success.